SERVICES
The right work, in the right order.
There is no one-size-fits-all in marketing. Every engagement starts with understanding what is actually happening in your business before we recommend anything. That is not a courtesy. It is the only way this works.
HOW IT WORKS
A clear path, one step at a time.
Nothing here is a hard sell. Each step creates clarity, which makes the next step obvious.
Free consult
Clarity Audit
Roadmap
Partnership
START HERE
The 45
A 45-minute conversation about where your marketing stands today.
- We look at what you are running now and where the money is going
- You leave with one thing you can fix this week
- If working together makes sense, we show you what it would look like without a sales pitch
45min
FREE · NO PRESSURE
By booking, you agree we may use anonymized insights from our conversation for educational content and marketing.
CORE ENGAGEMENTS
Some ways to work together.
THE DIAGNOSIS
The Clarity Audit
The same diagnostic eye used to underwrite businesses in private equity, pointed at your marketing.
WHAT WE ASSESS
- Brand positioning and messaging clarity
- Social media presence and content performance
- Ad account structure and spend efficiency
- Funnel and conversion points
- Competitive snapshot
WHAT YOU GET
- A professional deck showing what is working, what is broken and the order to fix it
- Three paths forward: do it yourself, do it with us or hand it to us
PRICING
- $1,950 for small businesses
- $2,950 for businesses with active ad spend or multiple platforms
- $3,950 for complex operations
Start a monthly plan within 30 days of your audit and take $500 off your first month.
DONE WITH YOU
Guided Growth
For owners who want to run their own marketing with a strategist in their corner every week.
- Weekly 30-minute strategy call – we set the plan and review what you posted
- Monthly content calendar and creative direction
- 6 posts or reels edited per month – trimming and transitions (you provide the footage)
- 1 round of revisions
- Monthly Meta ads review – what to fix, pause or fund
- Email replies within 48 hours
You post and run your own ads. Want us to run them? Add Paid Media for $500/month for ad spend up to $3,000/month, then 12% of spend above that. 3-month minimum.
BRAND AND CONTENT
Brand Builder
For businesses that want a clear brand and steady content without hiring a team.
STRATEGIC GUIDANCE
- 2× 30-minute calls per month – branding, content strategy and goals
- Brand guide and defined brand voice delivered in your first month
- Email replies within 48 hours
CONTENT DIRECTION & EXECUTION
- 8 posts or reels per month, edited and scheduled across up to 3 platforms (you provide the footage)
- 8 posts shared to stories on up to 3 profiles
PAID MEDIA STARTER
- 2 of your best posts set up as boosted Meta ads each month, with targeting chosen by us
- Boost budget paid by you directly to Meta
COMMUNITY OVERVIEW
- Comment monitoring – we flag noteworthy comments or questions on public posts (DMs not included)
- Monthly analytics snapshot, including ad results
Full ads management available for $500/month for ad spend up to $3,000/month, then 12% of spend above that. 3-month minimum.
DONE FOR YOU
Fractional Partner
We run your marketing as embedded partners so you can run your business.
STRATEGIC PARTNERSHIP
- 2× 60-minute strategy calls per month – what to film or write next, plus what is working and trending
- Monthly report – content performance, ad results and next month’s plan
- Priority messaging (24-hour response)
CONTENT DIRECTION & EXECUTION
- 12 posts or reels per month across up to 4 platforms – editing, design and platform-specific captions from your raw footage or long-form content
- 12 story posts per month on up to 4 profiles
- Monthly highlights update (polls, pinned stories, featured content and services)
PAID MEDIA MANAGEMENT
- Meta ads built, managed and optimized every month
- Pixel, audience and campaign setup included
- Management included for ad spend from $500 to $3,000/month (paid by you directly to Meta). Above $3,000/month, management is 12% of spend
COMMUNITY MANAGEMENT
- Saved replies set up, plus optional ManyChat setup or cleanup of your current automations
- Monthly analytics dashboard
3-month minimum. Final price depends on platforms and ad spend managed.
Compare Monthly Plans
Find the Perfect Plan for Your Business
GUIDED GROWTH
$1,250
- Weekly Strategy calls
- 6 Posts edited for you
- Meta ads review
- Add on: Full Meta ads management
BRAND BUILDER
$1,950
- 2x Strategy calls
- 8 Posts edited for you
- Meta ads review
- Add on: Full Meta ads management
- 2 Boosted posts
- Posting + scheduling
- Monthly reporting snapshot
- Brand guide
FRACTIONAL PARTNER
$2,950
- 2x Strategy calls
- 12 Posts edited for you
- Meta ads review
- Full Meta ads management
- Boosted posts
- Posting + scheduling
- Monthly reporting - Full dashboard
- Brand guide
ANNUAL PARTNERSHIP
The Sterling Year
A 12-month partnership for businesses ready to grow on purpose. You get a strategic partner guiding your storytelling, refining your message and making sure every piece of content moves your business forward.
CREATIVE DIRECTION & CO-CREATION
- 1× Deep-Dive Creative Session (90 minutes/month) – hands-on co-creation, concept exploration and filming or recording guidance. We help you feel comfortable on camera, draw out your message and turn your ideas into visual stories.
- 2× 60-minute Co-Working or Recording Support Sessions per month – real-time feedback as you film or batch content, plus accountability to stay consistent. We finalize all edits and post on your behalf.
- Annual brand refinement session (positioning, visuals and tone)
- Organized creative concept archive (evergreen ideas, next steps, prompts, trends and design inspiration)
- Priority messaging and same-day creative feedback during business hours
CONTENT PRODUCTION & DIRECTION
- 20 deliverables per month across your platforms (reels, carousels, shorts and story sequences)
- Deliverables can be traded for evergreen pieces such as course materials or freebies
- 20 story posts per month
- Monthly highlights update (polls, pinned stories and featured content)
PAID MEDIA MANAGEMENT
- Meta ads built, managed and optimized, with management included for ad spend up to $5,000/month. Above that, management is 10% of spend
- Pixel, audience and campaign setup included
- Ad spend paid by you directly to Meta
MOMENTUM & GROWTH
- Monthly performance overview showing what connects most with your audience
- Quarterly Creative Pulse Check – a strategy session to realign your visuals, voice and purpose
COMMUNITY & OUTREACH
- Active engagement with comments and business-relevant DMs on your main platform
- Team member training on CS reponses on Socials
- Monthly analytics and a mini CRM kept in a Google Sheet
- Optional: setup and oversight of ManyChat automations
Twelve months with targeted goals to achieve. Here is how the year runs.
YOUR YEAR AT A GLANCE
- Months 1 to 3, Diagnose and Build – The Clarity Audit, brand refinement, ad account setup and your 12-month content plan
- Months 4 to 6, Launch and Learn – content and ad campaigns fully live, with a mid-year re-audit to see what the numbers say
- Months 7 to 9, Scale What Works – budget and content shifted toward the posts and ads bringing in customers
- Months 10 to 12, Review and Plan Ahead – year-end business review and your plan for next year
ALSO INCLUDED:
- The Clarity Audit at kickoff ($3,950 value)
- Mid-year re-audit with an updated deck
- Quarterly half-day strategy intensive with Susan
- 1 marketing email per month, written and sent for you
- Year-end business review in the same format
PAYMENT OPTIONS
- $48,000 paid in full (saves $6,000)
- $4,500/month on a 12-month commitment
META ADS
Paid Media Management
Meta ads led by the strategist who coordinated Facebook’s first Black Friday Marketplace campaign.
- Campaign build, audiences and creative testing
- Weekly optimization and a monthly results report
- For ad spend from $500 to $3,000/month, paid by you directly to Meta
- Above $3,000/month in spend, management is 12% of spend
PRICING
$1,200/month
Already on Guided Growth or Brand Builder? Add this for $500/month.
Add-Ons for Monthly Clients
- Extra Post or Reel: any platform-ready piece, short or long form · $50 each
- Community Growth: 50 to 100 engagements or DMs per month · $200/month
- Extra Strategy Session: 60 minutes · $75 with Ibiza, $150 with Susan
- Profile Refresh: profile redesign and positioning update · $200/profile
- Platform Launch: setup, branding and workflow for a new platform · $200/project
- Ad Account Setup: pixel, audiences and campaign structure · $450 one time
- Paid Media Management: full Meta ads management for ad spend up to $3,000/month · $500/month, then 12% of spend above $3,000
GOOD QUESTIONS
Before you reach out.
Do I need to be a certain size to work with you?
Some clients need one piece done well before committing to something ongoing. A single-platform audit, an ad account setup, a competitor analysis, or a ninety-minute content strategy session. Every one is designed to lead naturally into a bigger relationship if it makes sense.
Pricing is scoped to your business and the work in front of us, and we walk through it together on your consult. No surprise invoices, no packages you don’t need.
What if I only need help with one thing?
That is exactly what the a la carte options are for. You can start with a single audit or a strategy session and decide later whether an ongoing engagement makes sense. There is no pressure to sign up for more than you need.
How soon can we start?
The consult is the fastest way to find out. We keep a hard cap on active clients so the work stays high quality, which means availability moves. Booking a call is the honest answer to timing.
Will you lock me into a long contract?
The Clarity Audit is a one-time engagement. Done With You runs on a three-month minimum so the work has time to show results. Everything else is built to earn your continued yes, not to trap you.
What makes you different from an agency?
Susan reads a business the way a private equity underwriter does, from the numbers up. We diagnose before we prescribe, we speak plainly, and you work directly with the two founders rather than an account manager and a rotating team.
THE 45
Forty-five minutes. One real takeaway.
We’ll look at where your business is right now, find the one thing quietly holding you back, and you’ll leave with something you can actually do about it. This call ends with a clear next step, never a pitch.