About Us
We bring the kind of strategic thinking big companies pay agencies a fortune for, explained in plain language you can act on.
Who Are We
Sterling Scalability is a marketing and growth consulting partnership built on a simple idea. Small business owners deserve the same quality of strategic thinking that Fortune 500 companies take for granted, without the agency overhead or the jargon.
Our Mission
Small business owners deserve the same caliber of strategic thinking that big brands take for granted. We exist to deliver it in plain language, with the right work in the right order for your budget and your capacity.
What We Do
- Clarity Audits
- Brand Positioning
- Content & social Strategy
- Meta Ads Management
- Shopify Store Optimization
- Fractional Marketing Partnerships
Why Choose Us?
You’ve probably already paid for marketing help that didn’t help. Here’s what’s different when you work with us.
We Diagnose Before We Prescribe
Most marketing help starts with tactics. We start with your numbers. Susan spent years in private equity deciding what a business was actually worth betting on, and she brings that same diagnostic eye to yours.
Results You Can Point To
A locked ad account, a broken store and an exhausted audience turned into a 12.84x return on ad spend in 24 weeks.
Plain Language, Real Direction
No buzzwords and no ninety-page decks you will never open, just clear honest guidance you can act on this week.
Strategy and Execution on One Team
Susan sets the strategy and Ibiza and the team turn it into consistent execution across every platform, so nothing falls through the cracks.
Built Around Your Business
There is no one-size-fits-all in marketing. We map out the right work in the right order, matched to your budget and your capacity.
Experienced Professionals
Susan has been working with founders and small business owners since 2007, from launching Yelp in Philadelphia, Supporting Meta’s Marketplace develpment, to growing a company from $1M to $4.5M in a single year.
MEET THE TEAM
One mission.
Small business owners deserve the same caliber of strategic thinking that big brands take for granted.

Susan
FOUNDER, LEAD STRATEGIST
Susan doesn’t come from marketing. She comes from finance. As an underwriter and Managing Director in private equity, she spent years assessing what a business was actually worth betting on.
She helped launch Yelp in Philadelphia in 2007, then moved into growth marketing and scaled a company from $1M to $4.5M in a single year. She brings that same diagnostic eye to owners who are spending on marketing that isn’t working and can’t figure out why.

Ibiza
CO-FOUNDER, GROWTH STRATEGIST
Ibiza has spent her career making sure things actually get done.
She is the person founders call when the content is piling up, the systems are breaking down, and the strategy is stuck inside someone’s head instead of out in the world where it can work. She takes the chaos and turns it into a calendar, a workflow, a published episode, a post that sounds like you. She has been doing this since 2018 across every major platform, for fitness coaches, matchmaking brands, B2B companies, and everyone in between.
Let's build something that works for you.
Start with a 45-minute consult. No pitch, no pressure.
